When Facebook started talking regularly about the social graph two years ago, it was many people’s introduction to graphing theory – used to map and better understand complex interrelationships, in this case, among people in
online communities.

At Twofish, the conversation of late has been around the transactional graph – what we can learn about online communities by mapping and analyzing their economic behavior. While much online social interaction is very personal, online transactional activity connects to broader constituencies. Understanding money flows and commerce patterns tells a deeply layered story about exchange and economy that augments the value of a social graph.

The transactional graph is all about the data. Where is money entering into these virtual economies, who is spending, who is buying what, who do we buy from or gift to, and how does a virtual “dollar” or good move within or out of a specific economy?

Twofish today introduced a new way to dig into the most granular details of a virtual economy with our updated analytics framework, the most extensive set of data reporting and analytics tools available. It offers an in-depth view of complete sales, currency, catalog, and user data, as well as actionable intelligence on item lifecycle, user engagement, macro and microeconomic conditions and much, much more. We’ve also done a pretty cool new integration with Google Analytics for partners who want to see their basic e-commerce data in a familiar format.

In order to get developers up and running, we’ve also launched Twofish EasyElements, a new application toolkit that makes it incredibly easy to set up and run a virtual economy in a matter of hours. You get the security of knowing you’re on our enterprise system, with the simplicity of only working with our most popular features.

The first application tool is the CurrencyStarter, which gives users the ability to turn on, sell and track virtual currencies. As with all of the starter kits, CurrencyStarter comes with skinnable, embeddable client side code, and is cross-platform, so you can extend multiple branded currencies across social networks and websites.



Special thanks to Alicia Ashby at Virtual Worlds News for her article on the new updates! http://www.virtualgoodsnews.com/2009/05/twofish-announces-simplified-easyelements-data-and-payment-platform.html

This entry was posted on Wednesday, May 20th, 2009 at 1:36 pm and is filed under Virtual Currency, Virtual Goods. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site. -->